Get More with Knorrox with a Free Minute Call
KNORROX offered a free minute call in exchange for listening to a branded message, showing how you can Get More with KNORROX.
We pioneered our very own QixCall, a sponsored call – A new media platform that allows a brand to sponsor a call so that the consumer can make a FREE 1-minute call to any telephone number in South Africa in exchange for listening and engaging with a 30-second branded message before we put their free-call through. This new media platform is great for marketers: For less than the cost of a click on a CPC banner ad, your audience can hear a branded message for 30 seconds with product and promotional material, with the option to engage. The message spreads virally through the built-in refer-a-friend mechanism.
During the two-week campaign, over 50 000 unique calls were generated within 24 hours! Overall, we received over 160 000 call requests, and generated just under 60 000 unique calls.
A key success factor was the viral effect i.e. the call recipient were also invited to “Get More with Knorrox”, in fact, 62% of call requests were generated from a loved one who received a call.