The Boxer Super Shopper Show was a promotional competition, themed around a game show, run by popular grocery store Boxter Superstores.
Its key success factor was adding a mobile call to action on all traditional above-the-line advertising, to drive shoppers in-store to buy the products of the week and enter their till slip on their cellphones for validation.
Previously, this mass-market retail store implemented a competition for their customers to rate their staff. They had to dial a USSD number and enter the information on the till slip, which included the name of the store and the teller. They had to rate both the store and the teller from poor to excellent to stand a chance to win daily cash prizes.
The main benefit was in the change in staff behaviour: we released a report showing staff members’ performance at each store – igniting a competition between staff members, between stores and regions for the most “Excellence” received.