ON THE THRONE
‘Because your customer is KING’
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PRESENTS

THE 2018 SEMINAR SERIES

in the BRAND et al Auditorium

DATE SPEAKER THEME
4 April
2:00pm to 3:30pm
Prof Neels van Heerden:
Professor of Marketing at Tshwane University of Technology
Sports sponsorship as a marketing tool.
25 April
2:00pm to 3:30pm
Dr Christo vd Westhuizen:
Group Managing Director of the
et al GROUP
Repeat presentation:
The basics of branding.
16 May
2:00pm to 3:30pm
Lida Groenewald:
Qualitative research practitioner
In-depth interview:
Adventures in qualitative research.
6 June
2:00pm to 3:30pm
Flippie Vermeulen:
Owner and CEO: Springbok Classic Air
In-depth interview:
Marketing vintage flying safaris into Africa.
20 June
2:00pm to 3:30pm
Dr Gustav Puth:
Deputy Director: MSA Executive Education, Monash SA and Managing Director of LEADERSHIP et al
Marketing as the core of the business model.
18 July
2:00pm to 3:30pm
Leonie Vorster:
CEO, Southern African Marketing Research Association (SAMRA)
Privacy matters . . . doesn’t it?
1 August
2:00pm to 3:30pm
Mr Pierre Viljoen:
Retired advertising executive and pioneer of tertiary marketing education in South Africa
In-depth interview:
The remarkable journey of a pioneer in marketing and advertising in South Africa.
22 August
2:00pm to 3:30pm
Retha Groenewald:
Director: G3 Business Solutions
Shared value:
Brands competing on social value OR a fundamental shift in corporate strategy?
5 September
2:00pm to 3:30pm
Horst Brammer:
Retired senior South African diplomat
In-depth interview:
Challenges and opportunities of being the face of South Africa in international diplomacy.
26 September
2:00pm to 3:30pm
Dr Gustav Puth:
Deputy Director: MSA Executive Education, Monash SA and Managing Director of LEADERSHIP et al
Back to the future:
A surrealistic retrospective journey to the roots of advertising in South Africa.
10 October
2:00pm to 3:30pm
Dawid Botha:
Managing Director: DIGITAL et al
TBC
31 October
2:00pm to 3:30pm
TBC:
TBC
21 November
2:00pm to 3:30pm
Jonty Rens:
Managing Director:
STRATEGY et al
Case study:
The exemplification of a brand positioning.

Disclaimer:

* Should you not be able to make it, kindly inform Devon Janse van Rensburg (devon@etal.co.za) at least 24 hours in advance

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