One AVBOB FM
As a Mutual Assurance Society, AVBOB does not have any shareholders, only policyholders who benefit directly from AVBOB’s success. When AVBOB declares a bonus, like it did on 1 July 2016, there are many rules around how benefits are shared with policyholders. It’s important that AVBOB staff understand these rules before the public launch.
The Challenge: Communicate many complicated rules to staff, across SA, without Intranet access, at no cost, so they can learn.
The answer: One AVBOB FM – A Mobile Radio on-demand Edu-Quiz for AVBOB staff.
A free mobile voice platform for AVBOB staff to listen, take an educational and entertaining quiz, and get instant rewards for knowing the rules of the Bonus Declaration, and be ready for the public launch.
With a small budget, we generated unprecedented results, with:
* 166% more calls than the maximum expected target
* 27% response rate to our text-based invitation
* 93% engagement rate on the Edu-Quiz
* 40% answering every question in the series!
* 95% mobile voucher redemption rate
It gave AVBOB the ability to reward and measure the understanding of their Bonus Declaration with their staff, which scored a massive 92%. This tool also alerted management by highlighting areas that needed clarity.
Using mobile, AVBOB now has a low-cost, trackable educational platform with maximum access to all their staff, enabling ongoing, rewarding educational opportunities. This campaign, together with the BRAND et al team, won several AMASA and Assegai Awards in 2016!